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Privacy Policy

SuperPharmacy Privacy Policy

Last Updated: August 2022

By entering into the 'Agreement' laid out in our Terms and Conditions, that is by creating an account, purchasing products, or utilising the site, you consent to the collection and use by us, of any personal and other information you provide whilst using the site. This information is handled in accordance with our Privacy Policy as set out below. If you do not accept the terms and conditions of the site or the SuperPharmacy Privacy Policy, please do not use the website.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If you have any questions or concerns about this policy, please address them in writing to customerservice@superpharmacy.com.au.


What Information We Collect

We collect personal information in accordance, and with regard to, the relevant Pharmacy & Privacy Laws within Australia. Personal information is collected about you only upon registration of a SuperPharmacy account, when you visit certain parts of our website where you are invited to provide content, or through authorised third parties where personal information is necessary to deliver goods and services. Personal information can include but is not restricted to your name, e-mail address, telephone number, Medicare card details, postcode and age, and any other information of a personal nature which you provide. While we strive to protect our user's personal information and privacy, we cannot unreservedly guarantee the security of any information you disclose online, and you do so at your own risk.

When you buy goods or services from SuperPharmacy directly or through authorised third parties, SuperPharmacy will collect and store certain personal information to allow us to process and fulfil your orders and to notify you of your order status.

We will ask for your telephone number which enables us to contact you urgently if there is a problem with your order such as a product recall.

For customers ordering pharmacy-only medicines from this website, we may ask for additional information to ensure that our pharmacists can check that the medicine is suitable for its intended use.

For patients who wish to use our PBS Prescription service, we will need to know whether you are entitled to concession rate charges for your PBS prescriptions. Additionally, we will collect information about your existing medical conditions and any prescription medication that you are prescribed by your doctor.

We will collect and store details of all medicines and other products we supply to you, and also all medicines that you or your doctor tell us you may be supplied on a repeat prescription.


How That Information Is Stored

SuperPharmacy takes all appropriate security measures (including physical, electronic and procedural measures) to help protect your information from being seen or shared by people not authorized to access it. Personal Electronic Information provided to SuperPharmacy will be stored on servers located in Australia. Physical copies of Personal Information provided may be kept in restricted areas within our pharmacies and order fulfilment centres. We will only send your personal information to a third party to provide goods or services that are supplied by SuperPharmacy, and in doing so we will use reasonable ways of keeping your personal information secure. 

SuperPharmacy takes all reasonable steps to ensure your Personal Information remains private and secure. All incoming encrypted information is routed through our firewall, which serves as a gatekeeper for our system. Only data containing the correct authorisation is permitted past the firewall. Attempts to pass the firewall are constantly monitored for suspicious activity and appropriate action is taken.


How That Information Is Then Used

We use personal information to fulfil orders and for us to process e-commerce transactions, or to contact you about products or services, or send you information that may be of interest to you.

When you provide your credit card information to us in order to conduct an e-commerce transaction on the site, we will provide your information to participating merchants in order to process that transaction. We are not responsible for how that information may be used by participating merchants.

We will not transfer personal information about you to any organisation without your consent. If at any time we are required by law or legal process to release personal information about you, we will cooperate fully to the extent of the requirement under the law.

We do not disclose your personal information to any overseas recipients.

We use personal information to best look after your healthcare needs, and this may mean contacting you in certain circumstances that are relevant to deliver appropriate professional care.



By agreeing to our privacy policy, you are agreeing to allow us to contact you about products and services which we provide and think you would be interested in and to let you know about relevant offers and news.

If you no longer want to receive marketing information you can opt out at any time by using the unsubscribe option at the end of all marketing emails we send.

If you would like to update your communications preferences, you can do so at any time by either contacting customerservice@superpharmacy.com.au or clicking here: Update Marketing Preferences


Change Or Update Your Personal Information

Registered customers can view and alter the Personal Information they have provided by logging in and accessing their account information by clicking the “My Account” link at the top of the page on Desktop or in the menu on mobile devices.

The Personal Information we retain includes patient profiles, addresses, and past orders. Access to this Personal Information by our staff can only be performed by staff members with a secure password, with access only granted when required.

If at any time you would like to change or update your Personal Information, and cannot find the appropriate location within the site to do so, please contact SuperPharmacy.


Request A Copy Of Your Personal Information

You can ask us in writing for a copy of all the Personal Information we hold about you. We will endeavour to respond to your request within a reasonable time.

After submitting your request in writing to customerservice@superpharmacy.com.au you will be asked to provide proof of ownership of the Account. This identification process will involve the supply of Full Name, Address, Date Of Birth, and valid Photo ID. 

After successfully proving ownership of the Account, Personal Information can be released to you.


Removing Personal Information From Our Database

If at any stage a SuperPharmacy customer would like their Personal Information removed from our databases, we require an email with the Account details and identifying information. Once proof of ownership is established, the customer's file will be deleted from our records.

Please send your request in writing to customerservice@superpharmacy.com.au


Cookies And How We Use Them

Protecting our customers and your information is very important to SuperPharmacy. This means that any cookies used on our site will not contain personally identifiable information about you. However, we do use cookies on our website to help make your visits more effective, so we'd like to explain more about how and why we use them.

Cookies are small text files placed on your computer by websites or sometimes by emails. They provide useful information to companies, which help in all sorts of ways. For you, it means you can use the site more efficiently and save time by not having to re-enter your details each time you visit. For us, cookies help us to analyse how our customers interact with our website, so we can make improvements.

We use two types of cookies on our websites:

  1. Session cookies that are deleted after each visit
  2. Third party cookies that are used by our approved business partners.

Some of these cookies are essential and some are optional.

Certain cookies are necessary in order for you to use our websites. These are used 'in-session' each time you visit and then expire when you leave the site. They're not stored on your computer and they don't contain any personal data. However, you can delete them via your browser if you wish to, but this will restrict the functions that you're able to carry out on our sites.

Here's a list of essential cookies and how we use them:

  1. Session cookies

    These enable you to carry out some essential functions on our sites, such as maintaining log in details for the session or a transaction. They also help by minimising the need to transfer information across the internet. They are not stored on your computer and they expire when you terminate your browser session.
  2. Tracking cookies

    These enable us to recognise repeat visitors to the site. By matching an anonymous, randomly generated identifier, we're able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information we're able to make improvements to our sites.

You can accept or block cookies

You can block any cookies from any website through your browser settings.

If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.



SuperPharmacy is proud to position itself to be at the forefront of the intersection of e-commerce, healthcare, and retail technologies. 

At any time, we may implement and utilise new technologies aimed at improving both your experience and our operations.

We will never knowingly party with a technology company that does not have sufficient security and data handling practices, nor will we ever commit to sharing your personal data with these companies, unless required by law.

At no point is SuperPharmacy required to notify the customer on the employment of any new technologies or systems, nor on the prospecting of future technologies.

Whilst there is a range of technologies and systems which impact and build upon our site, below are some systems which handle your data. We wanted to share how we utilise these systems with you.

We use a service called Algolia that is in charge of the product search function on our site. This service is able to view what is typed into the search bar and return relevant results instantly. We do not share any profile data alongside what is entered into that search bar. (https://www.algolia.com/policies/privacy)

We use Google Analytics's software to analyse page use, page interactions, and the routes our customers take through our site. These are known as 'web metrics'. We don't record any personal information you provide during an on-site purchase or any other process through this software.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

We use both Criteo and Emarsys for marketing purposes. You can view their privacy policies here:

You can opt-out of Criteo advertising here: (https://privacy.criteo.com/#/cookiecontrol)


Complaints or Enquiries

If you feel we have breached this policy or the Australian Privacy Principles we request that you send through the details of your concerns, alongside your name, phone number, and email address to customerservice@superpharmacy.com.au

Any potential breaches will be investigated and actioned personally by SuperPharmacy's General Manager. If you feel we have not adequately addressed your concerns within 30 days of receipt of your correspondence you can contact the office of the Australian Information Commissioner https://www.oaic.gov.au/about-us/contact-us